How to Embed a Video in an Email Template

Adding a YouTube video to your email newsletter can significantly boost engagement and provide a richer experience for your subscribers. This guide will walk you through the simple steps to embed a YouTube video into your email newsletter using the Postcards email builder, without needing any coding knowledge.

Video Tutorial

Text Tutorial

1. Launch the Postcards Email Builder

Start by opening the Postcards email builder. This is where you'll create your email design.

2. Insert the Video Module or Video Element

There are two ways to add a video block to your design.

First, you can insert a whole Video module. Click the large blue + button in the top-left corner, open Basic Modules, find Video, and drag it onto the canvas:

Second, you can add a video element directly inside an existing module. Hover above or below existing elements in the Layout panel until the small blue + icon appears, then click it and select Video. The new video element will be placed exactly where you selected in the layout:

Here, I placed the video right above the lamp image, and then deleted the image:

3. Insert the Video URL

Copy the URL of the YouTube video you want to include, then select the video element and head over the Settings panel on the right. Paste the URL into the Video URL field. Postcards will automatically generate a thumbnail and link it to the video:

4. Customize Your Design

• Adjust padding and size: Use the padding controls to add the spacing you want around the video and fine-tune its overall size.
• Rounded Corners and border: Add rounded corners and borders to the video image for a better look.
• Custom Thumbnail: If you prefer not to use the auto-generated thumbnail, you can upload your own image to serve as the video’s thumbnail.
• Thumbnail Tint & Transparency: Adjust the tint color and its transparency to create a visual overlay that helps your play button stand out or better match your brand style.
• Play Button Design: Customize the play button’s style, color, and transparency, or upload your own custom button icon if you prefer.

5. Preview the Mobile Version

Check how your email looks on a mobile device. Ensure everything is aligned properly and make any necessary adjustments.

6. Conduct a Live Test

Send a test email to yourself. Open the email and click on the video to make sure it redirects to YouTube correctly.

7. Export and Distribute

Once you're happy with the email, export it and send it through Outlook or your preferred email marketing tool. Postcards allows easy integration with many popular tools.

We hope this guide helps you embed YouTube videos in your email newsletters using Postcards. Enjoy creating engaging emails for your audience!