Adding and Optimizing Alt Text in Your Emails

Alt text is a brief description of an image that appears when the image cannot load and is also read by screen readers. Adding it is very important for accessibility and email reliability. It is designed to help screen readers describe images to users with visual impairments.

Including alt text also improves the overall effectiveness of your email campaigns. Some email clients block images by default, so alt text provides essential context when images do not display. Well-written alt text helps maintain your message clarity, builds trust with your audience, and can even contribute to higher engagement rates.

Where to Find the Alt Text Option

Describe how to select an image block and locate the alt text field.

• Click on any image in the editor
• In the right sidebar, locate the Alt Text input field

How to Add Meaningful Alt Text

When writing alt text, keep it short, clear, and descriptive. Focus on the purpose of the image in your email.

Examples

• "Smiling team working on laptops"
• "Product showcase with pricing details"

What to Avoid in Alt Text

• Do not write "image" or "photo" without context, as it provides no useful information
• Avoid keyword stuffing or trying to use alt text for SEO purposes in emails
• Do not leave it blank unless the image is purely decorative and adds no meaning
• Avoid overly long descriptions that overwhelm the reader